--run 10x

Intelligence, amplified.

01 · The method

Less noise. More 10x work.

Much of a team's week goes to work that adds little value. The method finds the real problem first, archives the rest, and puts Amplified Intelligence (AI) on the work that makes the difference.

A week of workIllustrative proportions

Understand

Noise

Usual work

Understand the problem

Frame the real problem and the metric that proves it's solved, before any solution.

Archive the noise

Work that adds no value gets automated, merged or dropped.

Amplify the 10x work

The work that really moves the needle gets Amplified Intelligence at your side.

The method · three agentic phases

Every challenge passes the gates. Discover, create, measure.

→ See it in the Agentic Product Framework

01DISCOVERUnderstand the problem and design a challenge with its success metrics defined up front.
10x Signal
02CREATEWith the right definition, the how gets amplified, and we can focus on the best possible experience.
Agents + context
03MEASUREDoes what we built move the metric we defined? Level up. If not, iterate, starting from what we learned.
CASTLE

From patchwork to 10xScroll to play

World 10x-1Outputs 0/4□ Discover□ Create□ Measurex1.0

{ "tool": "weekly-email", "input": "spreadsheet" } { "handoff": "static-spec", "context": null } { "tool": "weekly-email", "input": "spreadsheet" } { "handoff": "static-spec", "context": null }

{ "signal": undefined, "decided": "after" } { "tools_per_flow": "many", "errors": "manual" } { "signal": undefined, "decided": "after" } { "tools_per_flow": "many", "errors": "manual" }

{ "step": "stock-check", "where": "elsewhere" } { "tool": "visibility-manager", "status": "isolated" } { "step": "stock-check", "where": "elsewhere" } { "tool": "visibility-manager", "status": "isolated" }

Challenge & Metrics

Opportunities & Experiments

Create

Launch & Measure

10x

02 · The proof

--case-mango-auraB2E · Enterprise · 2023 – now

Many tools → one product.

MANGO AURA

The internal product behind mango.com. Many legacy tools per workflow, unified into one product for the teams that run the online store.

Read case →

--case-agentic-design-opsAgentic system · Design Ops · 2026 – now

Every challenge passes the gates.

Agentic Product Framework

A framework and a team of agents I designed from scratch, so product squads decide what to build before building it. Every squad in its domain runs on it.

Read case →

--case-sin-fomoSide project · B2C · 2026 – now

Newsletters, picked for your goals.

Sin FOMO

From the newsletters you already get, AI picks what best fits your goals and what you want to learn. One daily selection. Built solo, in private beta with 10 testers.

Read case →

Sin FOMOtoday · 7:003 picks for your goals

Design Dispatch6 mingoal · Design Ops

Why internal tools deserve product thinking

Three signs a tool people must use needs an owner, not a ticket queue.

Read →+ useful− not for me01 / 03

Agent Notes4 mingoal · AI in product

Agents need gates, not just prompts

What changes when an agent protects a decision instead of finishing a task.

Read →+ useful− not for me02 / 03

The Product Loop5 mingoal · Discovery

Write down what “worked” means first

A short case for setting the signal before you ship, not after.

Read →+ useful− not for me03 / 03

illustration · fictional content

03 · Before the method

Past experience.

Before agents and the method: a mobile CRM and a no-code SaaS. Where the craft was built.

--case-forcemanager2016 – 2021

Reporting moves from laptop to phone.

ForceManager · B2B · Sales CRM

A mobile-first CRM for field sales teams. Where I grew from interface designer to leading design in marketing, from the app to the pages closest to revenue.

Read case →

--case-landbot2021 – 2023

Integrations without a single webhook.

Landbot · Web + Product · Integrations

Two chapters at a no-code chatbot company: migrating the site and its SEO-critical blog to Webflow, then designing integrations non-technical users could connect without a single webhook.

Read case →

The path

2016
ForceManager
UI/UX Designer
2018
ForceManager
UI/UX & Design Manager
2021
Landbot
Web Designer → Product Designer
2023 → now
MANGO
Senior Product Designer

→ Full path in About → See all work